The success of collective is the diversity of opinion – it is critically important to bring one’s own opinion even if it’s eccentric. The process of offering independent opinions, a decentralization of sources, and then the aggregation of the information makes for a successful collection of information. Eventually, over time it takes away the noise for the clear signal to come out.
An interesting side note is that experts are not as good as the collective because of the tendency to discard good information and ideas.
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